As an academic discipline Promotion Marketing
is still the "kid on the block" compared to the entire field of Marketing. Promotion Marketing is a bit like advertising but the results are instant and startling. There are promotional
marketing campaigns that make advertising campaigns blush with envy.
No matter what it is an author would want to get into the hands of the public, promotional
marketing can move it there faster, cheaper, and more efficiently than any purist advertising campaign ever thought possible.
Mega-buck advertising campaigns are not necessary to get an authors or an institutions message, and what is offered, into
deep into the public and in the right hands.
Before tossing away money on consultants, print, media and the next
slick brochure, contact UPM for a free evaluation of how we might be able to assist you with your PROMOTION MARKETING CAMPAIGN.